Nest should thrive under Google

Nest makes a learning thermostat that helps you conserve energy. It learns your lifestyle and adjusts the temperature in a room based on your needs. If you’re not there or you’re sleeping, Nest automatically changes the temperature settings. You can also control it from a variety of devices. It’s part of the new “Internet of Things” movement where everyday devices become “smarter” by being connected to the Internet, your smartphone and other devices.

Nest was founded by Tony Fadell, one of the Apple guys who worked on the original iPod, and now it’s been acquired by Google for a whopping $3.2 billion. This article sums up the transaction and offers some insight on the future of this company and products like the thermostat that we’ll be able to control in the future.


Google pushes towards zero-carbon emissions

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As a company, Google has a bunch of issues. They have absurdly terrible customer service and treat their affiliates like crap.

But they treat their employees well, and they are also one of the companies leading the charge in carbon emissions and sustainability.

As the double-decker bus turns onto Charleston Road and starts winding through Google’s Mountain View, Calif., campus, I stretch out in the business-class-size seat, admiring the smoothness of the black leather and the plush gray carpeting at my feet. A spacious table expands to hold a laptop, which can connect to the vehicle’s Wi-Fi system. This $800,000 luxury double-decker is one of 73 buses that Google owns and operates. (It leases 26 others.) Each day the fleet transports about 4,500 employees, or about a third of those working at the Googleplex, as the company’s headquarters is known.

It turns out that Google (GOOG) isn’t offering a free ride simply as an employee perk — the buses actually save the company money. Yes, there’s the added productivity of 4,500 employees working an extra couple of hours each day while riding to and from work. But Google’s bus service is about much more than that. Real estate in Mountain View is expensive. Underground parking spaces cost as much as $85,000 to construct. (Really!) If Google had to build a parking space for each of the bus riders, the price tag would run to almost $400 million. And that’s not counting the lost opportunity cost of not using that land for new office buildings.

Google has made other investments in transportation too. If, during the day, a Google-ite needs to run an errand or pick up a sick kid at school, he or she can hop into one of 52 electric and hybrid cars parked on campus. The company also encourages employees to drive electrics. It has spent an estimated $3 million to $4 million to install 395 chargers — the largest corporate electric-vehicle infrastructure in the country.

Finding creative solutions to energy issues has become a major priority for Google co-founder and CEO Larry Page in recent years.

Read the entire article. Other companies may not have the resources to do everything Google is trying, but they can set a great example when it comes to cost-effective solutions for responsible companies.


Building a Good Online Reputation

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Before the technological age of online forums, social media, and mobile texting, maintaining one’s reputation involved keeping that nose clean and being a decent person in society. Today, however, no matter how kindhearted or generous you may be in real life, your reputation can be ruined online from the smallest, thoughtless action.

According to the CEO of Michael Fertik, search engines can highlight a variety of misleading or inaccurate information about you, your family, or a colleague. Indecent photos could crop up in a Google of your name, or a prank video you were once involved in could go viral, soliciting negative comments or even attacks from complete strangers.

The best thing you can do in order to maintain a good reputation online is to actively establish a positive presence. Search results show all kinds of material related to the search terms, even if the negative material brought up is about someone else who merely shares the same name. When Google practically serves as a character reference in modern society, it’s important to ensure your online presence is impressive.

Google Yourself

You will likely never know that you have a poor online reputation if you never Google yourself. If you have a business, search the business name on major search engines and social networks to see what people are saying about it, since customers are more likely to give honest reviews, especially negative ones, online. If necessary, enlist the help of a free monitoring service like that sends out alerts when your name appears in new content.

Fight Negative Search Results was established, in part, to help clients combat search results that take a hit at their character. Since most people will Google a term and only review the top two results, it’s important to push down those negative results, preferably on a second or third result page, so they become practically invisible to the average user.

Establish Your Image

This step involves developing a positive reputation on major websites like LinkedIn, Twitter, and Facebook. You can even create a professional blog using your name or business name in the URL or blog title. This makes it more difficult for someone to impersonate you. Establishing your own positive image is the best way to counteract any negative misinformation, but be sure to avoid online confrontations or arguments, since this will only add to a damaged reputation.
Creating and maintaining a good online reputation takes a little legwork, but is worth the extra steps to ensure you and your business are being represented honestly in the virtual world.


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