We’re definitely seeing a transformation as electronic communications replace things we’ve been used to our entire lives. eBooks are becoming more and more popular, so we’re seeing fewer paper books sold. Amazon is driving the change, and it’s one of the reasons that Borders is a thing of the past.
Email has been around for a long time. Combine that with texting, Tweeting and Facebook, and most of our communications are now done electronically. The Post Office is struggling for many reasons, but one is that personal mail correspondence has been replaced by electronic correspondence.
We’re also seeing these changes with promotional materials. Go to things like car shows, and you’ll see that the handouts to the press are now done with flash drives as opposed to printed brochures. That said, printing services are still popular as having a brochure in hand with great photos and relevant information is still a very effective tool. So when the public is at a car show, you see printed brochures still used to promote the vehicles.
So things are changing, and that can be good for the environment, but that doesn’t mean old methods go away completely.
